Record Wonderland is a local record store in Roselle, Illinois. I did this rebrand concept after being interested in their crossover between the 150+ year old illustrations of “Alice in Wonderland” and their branding. They use Alice as their logo artwork, but I aimed to clean them up and give them a fresh, contemporary feel while still incorporating the artwork they were inspired by. The designs are meant to give you a “dimensional” feel, as if the branding is its own “Wonderland”.
This poster is made as a type specimen for the Typeface Baskerville, designed in 1754 by John Baskerville. The poster layout leans more towards a utilitarian grid which prioritizes readability and the color scheme is based off of old dated papers. The booklet celebrates the intricacies of this transitional typeface - featuring croppings of the unique features of various letterforms.
National Marine Foundation Identity
Identity Design Logo, Stationary, ID Badges, Bus Stop Ad, Direct Mail Postcard, Website
The National Marine Foundation is a fictional non-profit with the goal of aquatic conservation and education. For this brand, I aimed to create a large corporate brand that would have an abstract, but easily recognizable mark. I also developed a handful of brand touchpoints which illustrated the brand in real applications, such as stationery, ID badges, and a few advertising pieces.
Church Street Brewery Timeworn Series
Product Line Design Modified Logo, Bottle Wraps, Front and Back Labels, Custom Product Photography
This project involved creating a brand new product extension for a local craft brewery in Itasca, Illinois called Church Street Brewery. I created an exclusive line of large bottles to be sold at select special events inspired by their religious ties and historical understanding of brewing.
Feeding Curiosity Podcast
Identity Design (Ongoing) Logo, Business Card, Episode Thumbnail Templates
Complete Brief Coming Soon!
This ongoing Identity Design is for my older brother’s podcast where he interviews and shares the ideas and passions of guests. Inspired by a meeting where I interviewed him about his definition of curiosity, I created a mark which symbolizes the distillation of fluid, unsure thought into synthesized, branching ideas.
GADC Weekly Agendas
Weekly Agenda Layouts
These are a small selection of weekly agendas I created for the Graphic Arts Design Club. Part of my duties as president was to create an agenda for our weekly meetings, so I took the opportunity to create a brand new headline type design and overall page layout for each agenda.
Branding Package Logo, Letterhead, Envelope, Business Card
This is a rebrand of a live online video podcast about movie news and reviews. The goal of this was to bring their brand appearance up to the level of professional podcast and movie review channels. Along with their branding package, I produced a motion graphic animated version of the logo to roll prior to each online episode.