The National Marine Foundation is a fictional non-profit with the goal of aquatic conservation and education. For this brand, I aimed to create a large corporate brand that would have an abstract, but easily recognizable mark. I also developed a handful of brand touchpoints which illustrated the brand in real applications, such as stationery, ID badges, and a few advertising pieces.
This poster is made as a type specimen for the Typeface Baskerville, designed in 1754 by John Baskerville. The poster layout leans more towards a utilitarian grid which prioritizes readability and the color scheme is based off of old dated papers. The booklet celebrates the intricacies of this transitional typeface - featuring croppings of the unique features of various letterforms.
Church Street Brewery Timeworn Series
Product Line Design Modified Logo, Bottle Wraps, Front and Back Labels, Custom Product Photography
This project involved creating a brand new product extension for a local craft brewery in Itasca, Illinois called Church Street Brewery. I created an exclusive line of large bottles to be sold at select special events inspired by their religious ties and historical understanding of brewing.
Branding Package Logo, Letterhead, Envelope, Business Card
This is a rebrand of a live online video podcast about movie news and reviews. The goal of this was to bring their brand appearance up to the level of professional podcast and movie review channels. Along with their branding package, I produced a motion graphic animated version of the logo to roll prior to each online episode.
WWF Ad Concept
Ad Concept Custom Photo Composite, Magazine Ad, Billboard Ad
This design was intended to be a magazine and billboard ad promoting the WWF. When researching, it was evident that much of their brand tries to take an edgy and serious, but photorealistic and creative approach. I tried to match this by compositing 3 images together to create this fictional trophy.
GADC Weekly Agendas
Weekly Agenda Layouts
These are a small selection of weekly agendas I created for the Graphic Arts Design Club. Part of my duties as president was to create an agenda for our weekly meetings, so I took the opportunity to create a brand new headline type design and overall page layout for each agenda.
Record Wonderland Rebrand
Identity Design Logo, Business Cards, Window Poster, T-Shirt, Tote Bag, Slip Mat
Record Wonderland is a local small-town record store in Roselle, Illinois. They needed a new brand mark that would be flexible across various platforms. They also needed a clear and defined brand. It needed to feel direct, inviting, and eclectic. This new brand mark was to be applied to across new touchpoints that would give a fresh face to the company.